Property portals Rightmove and Scout24 leverage AI to navigate housing market slump

Property platforms Rightmove Plc and Scout24 SE have both upgraded their business outlooks, attributing the positive shift to the integration of artificial intelligence into their offerings. The companies are utilizing AI-powered products to discover and tap into new revenue streams. This technological adoption is proving instrumental as both firms work to manage the current environment of subdued housing markets. The strategic deployment of AI is enabling these major property portals to maintain momentum despite broader market softness.