Merge integrates OpenAI models to power product development and internal business operations

Merge is leveraging OpenAI technologies, including GPT-6 Astra and Codex, across its suite of tools to enhance both customer-facing software and internal company functions. The platform offers solutions like Merge Unified for data integration and Merge Agent Handler for secure AI agent access, while Merge Gateway manages model routing and costs. CEO and Co-founder Shensi Ding noted that GPT-6 Astra proved significantly faster and superior for code reviews compared to previous tools. Internally, the company uses these AI capabilities extensively. For instance, a bot assisted in planning a Dallas executive dinner by pulling guests from CRM and Apollo, tracking attendees, and proposing seating charts. In October 2026, this process reduced planning time from dozens of hours to about 30 minutes per event. Merge hosted 16 executive dinners in Q3, up from eight in Q2, and plans over 30 for Q4. Ding also highlighted the reliability of Merge’s tool calls, which succeed 99.9% of the time, contrasting sharply with public MCP servers at around 60%. Furthermore, Charlie Lynch on the sales leadership team utilized reusable AI workflows for tasks like deal approvals, and the social media team employed GPT-6 Astra in ChatGPT to identify relevant posts.