China golden rooster & hundred flowers film festival establishes dedicated AI unit

The 2026 China Golden Rooster & Hundred Flowers Film Festival recently held its AI Unit Promotion Ceremony in Xiamen, Fujian, marking the first time the festival has introduced a dedicated section to explore the application of artificial intelligence in cinematic creation, providing a platform for diverse creators. As a key event within this new AI unit, an AI Hackathon attracted 287 participating teams, with 20 ultimately advancing to a 72-hour creation challenge. Participants utilized AI tools to transform story concepts into finished visual works, managing the entire process from initial ideation to production within the time limit. The team known as 'Deng Deng Zhile' secured the Top 1 recommendation award for their piece, titled Unknown. The festival, which was founded in 1992 and rotates among various cities, is a major annual event encompassing film awards, screenings, academic forums, and international exchanges. Separately, the nominations for the 39th China Film Golden Rooster Awards were announced, with the red carpet ceremony scheduled to air at 18:00 and the main awards ceremony at 19:45 on November 10, 2026.