Automotive AI assistants pose significant privacy risks for drivers

New embedded artificial intelligence assistants in vehicles are poised to become highly intimate personal companions, capable of knowing extensive details about a driver's life. Major automakers, including GM, Ford, Rivian, Mercedes-Benz, and BMW, are rapidly integrating these sophisticated systems to enhance convenience and anticipate user needs. However, this increased functionality necessitates access to sensitive personal data, sparking serious concerns over data control and security. This issue is not confined to the automotive sector; Meta's Muse AI assistant has already highlighted risks associated with AI agents revealing unintended personal details. Concerns regarding data handling have been substantiated by research from Northeastern University, which partnered with Consumer Reports to find that 19 out of 21 tested vehicles connected to third-party servers via WiFi. In response, Ford recently introduced a 'Privacy Promise,' committing to never sell customer driving data to brokers. Nevertheless, these manufacturer protections may not cover the integrated third-party technology companies involved in the vehicle's operations.